SKU
Austin-based accelerator for consumer product companies.
About
SKU is a CPG-focused accelerator based in Austin that helps consumer product companies launch and scale. Program includes mentorship, retail connections, and pitch opportunities.
SKU is a specialized accelerator program based in Austin, Texas, designed exclusively for consumer product goods (CPG) companies seeking to launch and scale their brands. Over a focused 14-week program, founders gain access to industry-specific mentorship from experienced CPG leaders, direct connections to retail partners and distribution channels, and curated pitch opportunities to investors and buyers. SKU understands the unique challenges CPG companies face—from product development and packaging to retail placement and supply chain logistics—and provides targeted support to overcome these hurdles. The program takes 6% equity in participating companies, aligning incentives between SKU and founders. Whether you're developing a new food brand, beverage line, beauty product, or household consumer good, SKU offers the retail connections and strategic guidance needed to navigate the competitive CPG landscape. The accelerator is ideal for founders who have validated their product concept and are ready to secure retail shelf space, optimize operations, and accelerate growth. With Austin's thriving entrepreneurial ecosystem and SKU's deep retail network, participating companies gain exposure to major retailers, distributors, and industry stakeholders.
Program Details
Duration
14 weeks
Funding
N/A
Equity
6%
Program Type
Accelerator
Focus
Consumer Products, CPG, Retail
Best For
Early-stage to growth-stage CPG founders with validated products seeking retail distribution and scaling support
Focus Areas
Frequently Asked Questions
What does SKU offer startups?
SKU provides a 14-week accelerator program that includes industry mentorship from CPG experts, direct connections to retail partners and distribution channels, and pitch opportunities to investors and retail buyers. The program is specifically designed to help consumer product companies launch and scale successfully in a competitive market.
What types of startups does SKU accept?
SKU focuses exclusively on consumer product goods (CPG) companies, including food and beverage brands, beauty products, household goods, and other retail-ready consumer products. The program is ideal for companies that have validated their product and are ready to pursue retail distribution and scaling.
Does SKU provide funding?
SKU's program structure involves taking 6% equity in participating companies. For specific details about direct funding or investment amounts, contact SKU directly to discuss your company's funding needs and options.
How do I apply to SKU?
Visit SKU's website or contact their team in Austin, TX to learn about current application cycles, deadlines, and requirements. Be prepared to present your CPG product, business model, traction to date, and growth goals.
Last updated: February 27, 2026